Soapy Joe's Car Wash Acquired Mira Mesa Auto Spa

• Soapy Joe’s Car Wash, a San Diego–based family-owned chain, has acquired Mira Mesa Auto Spa, with the deal scheduled to close on September 3, 2025.
• This acquisition increases Soapy Joe’s network to 25 locations in San Diego County, reinforcing its strategy of offering convenient, affordable, membership-based car care to more residents across the region.
• The company is pursuing further expansion beyond this deal, targeting several new locations with a goal of operating 30+ sites by mid-2026.

The market significance of Soapy Joe’s acquisition of Mira Mesa Auto Spa lies in its reinforcement of the company’s rapid expansion and dominance in the San Diego car wash market. By absorbing an existing business, Soapy Joe’s increases location density, thereby enhancing convenience for its membership base and strengthening its “on the way” value proposition. This move helps secure market share in a mature yet growing segment while also leveraging economies of scale and reinforcing brand strength. Furthermore, with more locations coming online, the acquisition contributes to their goal of operating over 30 sites in the county by mid-2026, which may increase competitive barriers for new entrants and underscore Soapy Joe’s as a regional leader in wash club services.